Better Business Bureau Pacific Southwest Honors Optima Tax Relief with Torch Award for Ethics


“Taking care of our customers, our staff and our community has been the foundation of our business from day one. ~ Christine Bui, Client Manager, Optima Tax Relief

Better Business Bureau Serving the Pacific Southwest (BBB) ​​appointed Optima Tax Relief recipient of the 2021 Torch Prize for ethics in Orange County. The Torch Award is BBB’s most prestigious honor bestowed on outstanding organizations for their dedication to integrity and ethical business practices.

“We are delighted to have won our second BBB Torch Award for Ethical Business Practices,” said David King, CEO of Optima. When we formed Optima with a handful of employees, we believed our ethical principles would bring us success. Ten years later, and hundreds of employees later, the Torch Award validates the unwavering commitment of our team. I couldn’t be prouder to be an Optimian!

To select Torch Award recipients, an independent panel of community and business leaders assesses companies for their performance in four key areas: character, culture, customers, community; more specifically, the character of the organization’s leadership, how an authentic culture is fostered, how the company prioritizes its relationship with customers, and the organization’s impact in their community.

“Taking care of our customers, our staff and our community has been the foundation of our business from day one,” said Christine Bui, Chief Customer Officer of Optima. “Our people go above and beyond to deliver the best experience and the best results for our customers and for each other. One of the many reflections of our staff’s passion for helping others is seen in their extraordinary commitment to our Optima Cares initiatives, which directly support social and charitable services within the local community.

By winning this year’s award, Optima becomes a two-time Torch Award recipient, having won the honor in 2017. (According to BBB policy, a company can only receive a Torch award every four years, so 2021 the first year Optima was eligible after receiving the honor in 2017.) Additionally, to qualify for a Torch Award, the BBB also requires organizations to be:

  • A company not affiliated with the government
  • In business for three years or more
  • Obtained an “A” rating from the BBB
  • Have fulfilled all financial obligations

The Torch Prize is just the latest in a string of awards Optima has won this year, including Orange County Civic 50, Top Workplaces USA, and several Stevie Awards for best-in-class consumer service.

“The Torch Prize, along with the other awards we have been honored to receive this year, all stem from the uplifting people-centered culture upon which Optima is built,” said Kimberly Carson, Director of Human Resources at ‘Optima. “Having a supportive and nurturing environment unified around always doing the right thing is what fuels our success. “

To honor this year’s winners and finalists, as well as several high school students receiving scholarships, the BBB hosted a special event at Hyatt Regency John Wayne Airport in Newport Beach. The main presentation, given by Bob Dalton, Founder and CEO of Bag & Ashes. Dalton – who started his business to help those struggling with homelessness after observing his mother’s struggles with homelessness – gave an inspiring talk on the value of aligning entrepreneurship with social responsibility.

“This is the fifth year that BBB has recognized outstanding companies in Orange County for their strong commitment to doing things the right way,” said Shelley Bradley, Director of Signature Events for BBB in the Southwest Department. of the Pacific. “Orange County’s economy is full of diverse industries, each one excelling in its own way. To showcase these exceptional companies, BBB was proud to host the inaugural Torch Award for Ethics ceremony in Newport Beach, dedicated to the best ethical companies in the region.

More information on the Torch Awards and this year’s winners can be found at


About Optima Tax Relief

Optima Tax Relief is the nation’s leading tax resolution firm providing assistance to individuals and businesses struggling with unmanageable IRS and state tax debts. Optima’s commitment to providing unparalleled service and results has transformed the tax resolution industry and garnered the company numerous accolades, including the Torch Award for Ethics from the Better Business Bureau of San Diego, Counties of ‘Orange and Imperial, and Glassdoor’s Best Places to Work. Offering a complete tax resolution service and employing over 600 professionals, Optima has settled over $ 1 billion in tax debts for its clients, helping their clients achieve a better financial future by making their tax problems a thing of the past. pass.

About the Better Business Bureau serving the Southwest Pacific

For over 100 years, the Better Business Bureau has helped people find businesses, brands, and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB company profiles on 6.2 million companies and charity reports on 11,000 charities, all available for free on BBB. org. The International Association of Better Business Bureaus is the umbrella organization of independent local BBBs in the United States, Canada and Mexico. Established locally in 1938, BBB Serving the Pacific Southwest serves Greater Arizona and Southern California, providing essential tools to drive success including mentoring, online products and access to capital. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.

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